Translation and Localization Sales Process Workshop

Train your team to speak the language of sales through a proven methodology customized for language service providers.

This is a workshop specifically for companies in the translation and localization field: language technology providers, language service providers, and companies with growing and maturing localization departments.  

When looking to increase your sales volume, would it be helpful if your Sales, Marketing, Project Management and Managerial teams could:

  • Consistently develop opportunities that align with your core competencies?
  • Accurately assess the stage that the prospect/customer is in during the buying cycle?
  • Increase the potential to cross-sell or bundle additional services and languages into projects?

You are invited to participate in the Translation and Localization Sales Process Workshop, created and delivered by Nimdzi Insights and Flannery Sales Systems. Our combined team has conducted this program for 15 years, in 7 countries with hundreds of attendees.

Topics in the workshop include:

  • Prospecting for New Revenue
  • Identifying Business Objectives and Establishing Value
  • Accessing Key Players
  • Managing an Evaluation Timeline and
  • Negotiating and Closing Opportunities while maintaining your margins.

Each of these topics is aligned with a key selling skill, and attendees will practice in the Workshop and through an online portal for continuous reinforcement.

Training does not drive results; get on a call with your coach and practice what you have learned. For every 3 participants, there will be 1 dedicated coach for breakout sessions during the workshop and post-follow-up opportunities to continue training with your coaches.  

Dates and format:
November 17 – 19, 2020, virtual
7-11 AM PDT  |  4-8 PM CET 

Pricing and Special Offers
Workshop price: 2,500 USD per registrant 
Nimdzi Partners: 1,875 USD (25% discount) per registrant 
Partner Associations (TINA, Women in Localization, EAGLS, Elia): 2,000 USD 
Group bookings: 2,100 USD (reach out to John Flannery to speak about your company’s special group offer john@drive-revenue.com )
Would you like to be a partner association and secure 20% off for your association members? Email marketing@nimdzi.com.

SIGN UP HERE

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The Pangs of Relationship Selling

Without a doubt it is great to have an endless rolodex (if you’re old enough to have one) and an equally strong business reputation.  It often allows a seller to forego prospecting and other steps in the sales qualification process.  Many times, an RFP would land right on their desk.  

I came from an industry where the same players endlessly traded the same business back and forth.  It became a relationship game.   Assumptions were made about the motives of the buyer and the capabilities of the seller.   The RFP was a Request for Price.  However, in a complex sale, starting at price also presents certain issues.   

Did the sales person discover the needs and goals of the buyer?   Did they uncover the obstacles that stand in the way of those goals?  Did they build a solution around their own capabilities that would address those goals?   Did they establish value of their services? 

When sales and distribution teams start with price and forego discovery, many things can go askew in the deal:

  • Wrong services are presented and included in the price.
  • Services actually needed are not presented nor included in the price.
  • All services get included and inflate the price.
  • Buying and decision-making process not understood by the seller.
  • Negotiating process becomes cumbersome and at times adversarial. 
  • Value of services is never established. 

In the end, the seller has to negotiate away dollars rather than value or services.  This leads to margin erosion from the first year of the deal.   Regardless of industry, renewals never seem to outpace inflation and adverse market conditions. 

It is critical that even the most seasoned of sales professionals receives periodic coaching and training on the entire sales process.  We provide content and curriculum based around existing sales process that will enable distribution teams to develop the skills necessary to establish and present solutions with value.  

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Increase Your Virtual Selling Effectiveness

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To say the last few years have been odd is a gross understatement. There are so many things happening domestically and globally that we haven’t seen before; we will spare you the exercise of naming them all. For us, the most relevant and pressing issues for our customers and prospects are the radical shift in buying that the Work from Home (WFH) environment has created and talk of economic headwinds.


So, what have you done about it? As a sales or commercial leader, you’re doing your best to keep your team focused. Sellers and other front-line employees in customer-facing roles (CFRs) (which include sales, marketing, technical specialists, product development, customer service, project managers, etc.) are working to get the attention of prospects and keep the momentum for deals that used to move through reasonably quickly.
The new buying behavior can be fragmented and frustrating for both buyers and sellers. And one of the conduits to it all is virtual selling which relies on your ability to navigate relevant technology platforms like Zoom, TEAMS, GoTo Meeting, Google Hangouts, etc. The word we have received from buyers and sellers is that it’s still a mixed bag of good and bad on how well the technology is being understood and used. The meetings that you’re conducting with your internal teams are often the same—some attendees are plugged in and ready, while others need to ramp up their participation and stop multitasking during calls.


Our Virtual Selling Effectiveness (VSE) workshop is designed to help improve the use of technology to connect in the scenarios described above, as well as others. There are several things that hosts and attendees can do before, during, and after the meetings to increase the overall effectiveness. How well you and your teams are able to manage this new (ab)normal is a large factor in your overall success.


The ability to embrace and utilize virtual communication is here to stay, regardless of when we are fully back in our offices huddling around water coolers again. Now’s your opportunity to take the time to make sure you and your team get this right.

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