From Krakow to San Diego: Focus Is the Key

“Clear the noise,” says my wise friend from Krakow, Poland, Andrzej Nedoma, who has seen a thing or two in the business world.

Andrzej and I met twenty years ago through Renato Beninatto, when he was building the first of two successful companies in the Language Services Provider (LSP) industry. He attended the LSP Sales Process Workshop we ran in Barcelona and adopted that revenue model as the backbone for his global sales team.

Fast forward to a few weeks ago here in San Diego, and Andrzej is now coaching CEOs and founders on how to build, expand, and ultimately sell their companies. What stands out every time we talk is his ability to simplify priorities.

In sales organizations, the same principle applies: clear the noise and focus on what matters.

Great to see you again here in San Diego, amigo. Our last gathering in Krakow was far too long ago.

Focus.