An Ivy League Perspective on Sales

,

Last week I had the distinct pleasure to guest lecture at Brown University in Providence, RI. As some of you know, my daughter Hannah is in her third year there, studying Economics and playing on the volleyball team. It is always rewarding to speak at a university, but to do so in an Ivy League school where your daughter is enrolled makes it extra special.

“Selling and Sales Leadership in the Entrepreneurial Environment” is the class I spoke with taught by Professor Howard Anderson. In his words, startups only have two problems: sales and all else.  The topic we discussed was how Sales Process plays a critical role in the tactical execution of a company’s commercial strategy. The students participated actively in this dialogue throughout the 90-minute session.

At least four countries were represented in the room (Kosovo, Russia, Egypt, USA) which reflects the diversity of the Brown student community which will soon impact the global business community. What a great day-a memory I will hold on to for a long time. Thank you, Professor Anderson, and Go BRUNO (the Brown bear)!