Are You Speaking to the Right Key Players?

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In the fast-paced world of sales, success hinges on more than just having a great product or service—it’s about reaching the right people. All too often, sales teams focus on delivering the perfect pitch but miss the mark by not engaging the true decision-makers. Identifying and speaking to the key players, those with the power to influence and make final decisions, can make all the difference between closing a deal or losing an opportunity. Knowing strategies to ensure you’re connecting with the right individuals in your sales process, helps  you to maximize your efforts and boost your success rate.