Storytelling in Morocco

Following two weeks in Europe delivering three Sales Process Workshops, I went to Marrakesh, Morocco to unwind and enjoy their amazing culture. While in the nearby Atlas Mountains, and in the thriving city, we kept hearing about the power of storytelling as a means of communication for centuries. Click on the video above to hear how storytelling transfers into sales success when pursuing new business and growing existing accounts. And click here to learn how to use this valuable tool.