This month John was in New York City for business, and visited the 9/11 Memorial and Museum. The Museum serves as the country’s principal institution concerned with exploring the implications of the events of 9/11, and the Memorial is a tasteful and beautiful space to remind us all to never forget.

It is hard to believe, but many of you are finalizing your revenue generation plans for 2020.  Your leadership team is now looking three months ahead to what the new year will look like. Plans, budgets and kickoff meetings are all being created, and the commercial/go-to-market (GTM) strategy is perpetually being fine-tuned.

Commercial/GTM strategies include the likely components around the markets you compete in, the competition, and your positioning (product, price, place, promotion, etc.). But what about the HOW when it comes to sales and others who interface with prospects and customers? Often times the plans are refined to the point of specificity, except when it comes down to what we call the tactical execution of sales, meaning how conversations are conducted with prospects and customers, one at a time.

We help our customers improve the quality of the sales opportunities they develop and increase the overall revenue in their pipeline. All sales organizations are focused on this, and we enable it with a skills-based program that is custom built for our customers based on the markets they compete in and how organizations BUY, not how they should be selling. And there is still a lot to do to close out 2019 strong.

Whether it’s the preparation for next year or fine tuning of opportunities in the pipeline now, we can help in either scenario. Our skills-based approach for all individuals in customer facing roles (this includes marketing, inside sales, customer service, product development, technical specialists) is proven to work. Take fifteen minutes to consider how we can help you meet and exceed your objectives. Ready? Let’s go!

Join us next week in one of the most exciting cities in the world-New York, NY. John and the FSS team will be in Manhattan to work with a new customer in the refinement of their customer engagement process.

Fashion, entertainment, finance, art and architecture-New York has it all. And in the dog days of summer there lies a great opportunity to revisit your plans to close out 2018 strong, and begin the revised strategic planning for 2019. Budgets and plans for next year are beginning to formulate, and we enable the tactical execution of the sales strategy and related revenue generation programs.

We will be in the Financial District, but could meet at Bryant Park or in the South Seaport for a coffee or lunch-let us know at 858 518-7039. Go ahead, bite the Big Apple!