From the Sales Process Workshop in Dubai

Precor Incorporated and Hilton Hotels join forces and host World Class Fitness Equipment Sales Training in Dubai.

American sales training experts – John Flannery and Susan Wilcox brought their “PBO” game to Dubai last week, when Precor hosted their dealers Middle Eastern Sales Conference at the newly opened Hilton Al Barsha.

PBO, primary business objective. If you are a salesman and you don’t understand your customers PBO then you are in the wrong job.

That was the message, loud and clear. “Understand your customers business, understand what makes him happy, understand what worries him and what keeps him awake at night”. Do this and demonstrate this to your customer, that you understand their business. Do this and suddenly you are no longer a salesman, you are a trusted business advisor. That’s a nice place to be…