On May 13, John will be speaking to the Association of Language Companies (ALC) at their Annual Conference in downtown San Diego. (Click here for more information and you can review the program here.) The title of the session is “Establishing Value Around Your Product and Service”, and a description of the program is below.
Making sure that a customer or prospect understands how they use your product or service to increase revenue, decrease cost or mitigate risk is the key component to establishing value. But before we can “ tell “ someone what our value proposition is, we must first understand how they operate today in the absence of what we are selling to them. Make sense? Is it easier said than done? Definitely.
All the features and benefits in the world don’t mean anything until a customer or prospect has a clear understanding of how your product or service addresses the challenges they are facing and helps them to meet their business objectives. So, it makes sense that we must first understand what the business objectives and challenges are before going into how we can address or improve them. This concept is so basic and fundamental that it is often overlooked. On May 13, we will make sure we all have the concepts right before we leave the session.
ALC is a national trade association representing businesses that provide translation, interpretation, localization, and language training services.
If you would like to join us, please contact Malinee at malinee@drive-revenue.com for more information.