On the Road Again: Dubai, UAE


Greetings from atop the tallest building in the world here in Dubai, United Arab Emirates; 2700 mind boggling feet in the air!  We conducted two workshops there last week, and had attendees from 8 different countries who shared their experiences on buyer behavior in their respective markets.  Click on the video above to hear more.

The international insight gained in the discussions around the room during our sessions helps all salespeople to hone their skills for value creation. While there are always subtleties from a cultural and linguistic capacity, buyer behavior around the world is fairly predictable in the enterprise selling world. Brian Tracy shared this same sentiment with me, citing the fact that “the differences are the 20% of the 80/20 Pareto Principle, and where the seller can shine by adopting the correct way to match buying behavior with the selling efforts”.