Sales Messaging Workshops bring together management, marketing, and front-line sales people to consistenly position your company through the words that they use. Participants will break down the market place into segments and titles of potential buyers. They will build together what these people want to speak about and how to position the company’s product to meet the buyers’ goals. Participants will build stories that will help the seller navigate the buyers’ buying process more effectively.
Sales Messaging Tools include:
- Discovery Map
- Meeting Summary Agreement
- Prospecting Scripts
- Value Summary
- Success Stories
- Negotiation Plan